In the context of globalization and deep integration, team building has become an indispensable trend for businesses in Viet Nam. It serves not only as a tool for fostering teamwork but also as a means to build corporate culture and promote comprehensive human resource development. Over various stages, team building activities have vividly reflected the evolving needs of businesses and society, transitioning from simple initial models to sustainable and eco-friendly programs. Let’s take a closer look at the milestones of team building development in Vietnam to better understand its trends, significance, and importance.
Stages of Team Building Development in Viet Nam
Beginning his career in tourism in the early 1990s with a primary focus on corporate clients, Master Truong Hoang Phuong – currently the Director of Exotic Vietnam, a company specializing in team building in Ho Chi Minh City, Viet Nam – has researched and categorized the development of team building in Viet Nam into the following key stages:
- The Initial Stage (1990-2000): During this period, team building activities were largely experimental and lacked a clear distinction between recreational and training purposes. Inspired by scouting and youth movements, these programs primarily relied on foreign companies’ participation, introducing fresh ideas while posing challenges in adapting these models to local facilitators and infrastructure.
- The Boom Stage (2000-2020): In this phase, the intense competition among travel agencies made team building an indispensable part of tour packages, leading to greater diversification in both format and scale. However, this commercialization often resulted in unprofessional organization and content misaligned with cultural values. Despite these challenges, this period helped establish team building as an essential component of corporate activities, witnessing significant growth in both breadth and depth.
- The Maturing Stage (2020 – Present): Particularly in the post-COVID-19 era, the Vietnamese public’s awareness of environmental and social issues has significantly increased. This has fostered a shift towards harmony between people and nature. Alongside enhancing team efficiency, ECO team building programs have gradually replaced activities that negatively impact the environment. Businesses are now prioritizing not only workforce cohesion but also social responsibility and building a green brand image. Activities such as waste collection, tree planting, and constructing infrastructure for local communities are now integrated into team building programs, creating lasting value for both businesses and society.
Looking back at the development journey of team building in Viet Nam, it is clear that this activity is not just about entertainment or training but also an essential part of building corporate culture and developing people. From simple connection games to large-scale, sustainable programs, team building has proven its crucial role in fostering cohesion and social responsibility. With the current development trend, team building not only creates value for businesses but also contributes to building a civilized community, in harmony with nature, and aiming towards a sustainable future.
Exotic Vietnam, a trusted partner for effective team building
Founded in 2013, Exotic Vietnam quickly established itself as one of the pioneers in the field of professional team building for businesses in Viet Nam. With a focus on creativity and customer experience, the company not only offers unique and authentic team building programs but also contributes to shaping the development trends of this activity.
Exotic Vietnam has designed and organized numerous innovative programs, ranging from traditional team bonding activities to Eco Team Building programs that incorporate environmental protection. The company is also a leader in integrating local cultural values and social responsibility into team building programs, creating experiences that are not only meaningful but also highly educational.
In addition, Exotic Vietnam plays an important role in raising awareness about sustainability values and the significance of team building in building corporate culture. With dedication and professionalism, the company has been and continues to contribute to the sustainable development of the team building industry in Viet Nam. If you are looking for a partner to organize team building for your business, let’s plan and execute this together with Exotic Vietnam. Contact us at www.exotic.vn
