Da Nang, located in the heart of Vietnam’s S-shaped coastline, is known as “the most livable city in Vietnam”. It stands out not only for its stunning natural beauty but also for emerging as a top MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

In 2024, Da Nang welcomed 4.2 million international visitors, accounting for 25% of the total international arrivals in Vietnam, affirming its position as a dynamic destination for both business and leisure. With modern infrastructure, some of the world’s most beautiful beaches, and professional services, Da Nang is the ideal place to combine work and tourism in MICE activities.

A Blend of Nature, History, and Modernity

Da Nang is a unique destination where the splendor of nature, historical significance, and modern lifestyle converge. The city enjoys a tropical monsoon climate with an average temperature of 25.6ºC and a dry season stretching from January to July, offering ideal conditions for outdoor events. Its beaches, such as My Khe – hailed by Forbes as one of the most beautiful beaches in the world – and Son Tra Peninsula with its rich biodiversity, are perfect venues for leisure and team-building activities. Beyond the city, Cu Lao Cham, a UNESCO-recognized Biosphere Reserve, invites visitors to explore its diverse marine ecosystems and vibrant coral reefs.

Da Nang’s history is deeply rooted in key milestones. The name “Da Nang” comes from the Cham word “Da Nak” (Cham being the language of the ancient Champa Kingdom, which once thrived in this area), meaning a large river mouth, reflecting its strategic location by the Han River. On September 1, 1858, Da Nang became the starting point of the French-Spanish invasion of Vietnam. By May 24, 1889, the French formally established the city of Tourane, designing it in a Western grid layout. At the onset of the Vietnam War, on March 8, 1965, the first U.S. Marines landed in Da Nang, transforming it into a crucial military base.

Today, Da Nang is recognized as Vietnam’s best-planned city, boasting modern and synchronized infrastructure. Iconic bridges such as Dragon Bridge, Tran Thi Ly Bridge, and the Golden Bridge not only serve as architectural landmarks but also enhance the city’s appeal as a top-tier MICE destination, solidifying its reputation on the global tourism and economic map.

World-Class Tourism Infrastructure

• Modern Transportation Connectivity: Da Nang International Airport connects to major domestic and international cities through 15 regular direct flights to destinations like South Korea, Thailand, Singapore, Malaysia, Japan, and more. The city is also home to a major seaport, the North-South railway, and the CT1 expressway linking Hue and Quang Ngai ensuring seamless accessibility for MICE events.
• Luxurious Beachfront Resorts: Da Nang offers an array of beachfront resorts equipped with state-of-the-art MICE facilities, including Danang Marriott Resort & Spa, Danang Mikazuki Japanese Resorts & Spa, Furama Resort Danang, Grand Mercure Danang, Hilton Danang, Hyatt Regency Danang Resort and Spa, Sheraton Grand Danang Resort & Convention Center, and more. These resorts feature expansive conference halls, advanced amenities, and diverse outdoor event spaces to guarantee the success of meetings, conferences, and team-building programs. Additionally, the Da Nang International Conference and Exhibition Center (DNICE) stands as a premier venue for large-scale events. With its beachfront location and versatile spaces, it is an ideal choice for high-profile meetings and exhibitions.
• World-Class Golf Courses: Da Nang is an ideal destination for events combined with sports, featuring renowned golf courses such as Ba Na Hills Golf Club, BRG Danang Golf Resort, and Montgomerie Links Vietnam. These courses boast unique designs, stunning natural backdrops, and professional services, providing an unforgettable experience for corporate groups.

Rewarding Incentive Travel Experiences

• Team Building on the Beach: Da Nang’s long beaches and spacious coastline make it a prime location for team-building activities. Exotic Vietnam offers unique team-building programs such as inflatable obstacle courses, raft paddling, and creative games to foster teamwork, enhance problem-solving skills, and strengthen bonds among participants.
• Nature Exploration: Exploration programs at the Cham Islands Nature Reserve and Bach Ma National Park offer ideal opportunities for groups to enjoy fresh air and immerse themselves in pristine natural landscapes. At the Cham Islands, visitors can snorkel among coral reefs, go kayaking, explore traditional fishing villages, and savor fresh seafood. Meanwhile, Bach Ma National Park captivates with forest trekking trails, refreshing waterfalls and streams, and the chance to discover a rich biodiversity. These nature-based experiences provide the perfect setting to recharge, foster team spirit, and strengthen bonds on any MICE journey.
• Cultural Journeys: Da Nang also serves as the gateway to several UNESCO World Heritage Sites, including the ancient town of Hoi An, the My Son Sanctuary, and the former imperial capital of Hue. In addition, cultural excursions can take visitors to the mountainous areas of Quang Nam Province to engage with the Co Tu ethnic minority community. These culturally rich tours offer memorable insights into Vietnam’s history, heritage, and diverse traditions – adding depth and authenticity to any MICE itinerary.
• Unique Culinary Experiences: Da Nang is a culinary paradise, renowned for its signature Central Vietnamese dishes such as mì Quảng (turmeric rice noodles), bánh xèo (crispy savory pancakes), fish cake noodle soup, pork and fresh herbs rolled in rice paper, and many other local delicacies. Team groups can join cooking classes to prepare and enjoy these flavorful dishes themselves, gaining deeper insights into the local cuisine and lifestyle. This hands-on experience not only enriches cultural understanding but also serves as a fun and engaging team-building activity on any MICE journey in Da Nang.
• Premium Relaxation: With its luxurious beachfront resorts, Da Nang offers the perfect setting for relaxation and rejuvenation after intense workdays. Spas here provide a variety of therapeutic treatments, helping guests restore balance and refresh their spirits.

Exotic Vietnam: A Trusted DMC Partner

For organizations planning MICE events in Da Nang, choosing the right partner is crucial for ensuring success. Exotic Vietnam, one of the leading destination management companies (DMCs), stands out as a trusted name in the industry. With years of experience in corporate events, incentive tours, and team-building activities, Exotic Vietnam is renowned for its professionalism, creativity, and commitment to delivering exceptional service quality.

Exotic Vietnam’s team specializes in designing customized MICE programs tailored to the goals, preferences, and budgets of clients. Whether it is a large-scale conference, an intimate company gathering, or a themed gala, the company’s attention to detail in every step of the planning process ensures flawless success. In addition, Exotic Vietnam is committed to sustainable tourism, incorporating eco-friendly solutions and celebrating local culture in all of its programs.