In recent years, the event organization industry has been making new changes when applying technology to organize events, exhibitions, gala dinners, Year-end Parties, etc. In addition to effective features in party, this is also a change of thinking for corporate customers as well as event organizers. In 2024, the application of new technologies to programs has helped many events achieve greater efficiency in presenting ideas, and brand recognition, as well as bringing new “dishes” and multi-sensory experiences for diners.
3D Mapping, is a technology used a lot today for large events, for businesses, this technology is gradually entering corporate parties. 3D Mapping projection technology uses light and images to create 3D effects on an uneven surface, while helping image blocks in three-dimensional space interact, from objects to objects. Real. Brings impressive effects as well as easily conveys messages and attracts attendees.
3D Mapping technique creates many surprising effects, bringing many levels of excitement to those present at the party. 3D Mapping effects are used to introduce or announce a new product, convey a message about company culture, or plan goals for the new year, etc. The movies are impressively staged, combining sound and visual effects to make use of 3D Mapping feel overwhelming, enchanting and impressive.
Here are steps and ideas to combine technology and art in events:
Come up with topic ideas
Choose a specific theme for the party such as contemporary art, outer space, nature, futuristic architecture or art history. This theme will drive the entire design process, from visuals to sound and experience. Colour and visual style determine the colour palette and design style (abstract, realistic, classic or modern).
Location
Choose a suitable space with a large flat surface (such as a building facade, large wall, or ceiling) so that 3D Mapping can display well. Theatres, outdoor spaces or places with unique architecture will increase the 3D effect. It is necessary to consider the size and projection ability to ensure the space has enough area to demonstrate 3D Mapping, and the lighting conditions must be appropriate, usually a dark space for the image to appear clearly.
Technology setup
3D Mapping equipment includes high-power projectors, control systems and specialized software. A team of technical experts who are partners of Exotic Vietnam will install, adjust the system and use 3D Mapping software such as MadMapper, Resolume Arena or Blender to support the creation of interactive images and live presentations.
Content design
3D Mapping content design is to create animated 3D images according to party themes and for business purposes, from architecture, natural landscapes, or abstract shapes. This content can create a sense of space change and engagement with attendees. Images sync with music and sound effects to create a multi-sensory experience. There is also direct interaction with 3D Mapping through the guests’ movements or voices, creating unique interactive experiences.
Guest experience
- Interactive space: Create other areas within the party for guests to engage in other artistic activities such as painting, art installations, or even a small 3D content creation area.
- Impressive check-in area: Use 3D Mapping to create special effects right at the reception area.
- Photobooth 3D Mapping: A private area where guests can take photos with unique 3D Mapping effects as the background.
With the above factors, 3D Mapping is often associated with large events, festivals or anniversary parties, because of its ability to turn space into a giant work of art. This helps bring a sense of solemnity, importance and specialness to the event. Unique images, dynamic effects and unique spaces created from 3D Mapping leave a strong impression on guests, turning the party into an unforgettable “WOW” experience.
With over 10 years of creating interactive, story-driven event experiences, Exotic Vietnam knows what it takes to engage your employees and customers, especially by applying new technology 3D Mapping. Join Exotic Vietnam to plan your business’s upcoming event today!
